- Atlanta, Georgia, United States
- Senior
- $123K–$139K per year
- 5+ years
Lead digital-native RGM and OBPPC strategies supporting the U.S. eCommerce business across multiple commerce models.
Compensation
United States: 123,000 - 139,000 USD
Responsibilities
- Develop digital commerce growth strategies across acquisition, conversion, repeat purchase, subscriptions, replenishment, loyalty, assortment, package architecture, and value propositions specific to eCommerce shopper missions and fulfillment models.
- Build system alignment for digital-first portfolio, package, subscription, pricing, promotion, membership, and route-to-market strategies while maintaining coherence with enterprise OBPPC guardrails.
- Lead cross-functional workstreams to uncover digital growth opportunities using consumer cohorts, behavioral data, search and discovery signals, basket analysis, customer lifetime value, and unit economics.
- Develop test-and-learn plans and contingency actions to deliver the annual business plan and strengthen long-term digital customer economics.
- Conduct gap-to-plan and cohort-performance analysis across revenue, transactions, units, margin, customer acquisition cost, conversion, repeat purchase, retention, churn, subscription penetration, average order value, and customer lifetime value.
Requirements
- Bachelor’s degree in business, economics, finance, marketing, data science, engineering, product management, or a related discipline