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As a member of SCAN Health Plan’s Creative Team, the Content Strategist will drive SCAN’s content strategy, collaborating closely with cross-functional stakeholders to develop, refine, and implement our approach to content. This role will shape SCAN's online and offline presence by managing multi-channel content and optimizing member engagement at every stage—from prospect to onboarding to retention—while also contributing to content creation.

Locations (2)

Long Beach, California, United States
Cerritos, California, United States

Compensation

Base Pay Range: $92,400.00 to $132,110.00 annually

Responsibilities

Develop and Lead Content Strategy: Shape and execute SCAN’s content strategy, working closely with cross-functional teams to align content with organizational goals, identify key opportunities, and drive strategic initiatives.
Translate Strategy into Multi-Channel Content: Adapt and refine content for various channels—print, video, social media, and digital—ensuring a consistent and compelling message that resonates with diverse audiences and meets strategic goals.
Create Audience-Centric Content: Develop high-impact content tailored to key audiences, including members, brokers, providers, and industry leaders, ensuring alignment with SCAN’s mission, values, and business objectives.
Optimize for Discoverability: Lead the creation of content that increases SCAN’s visibility and enhances its discoverability across digital platforms, supporting business and marketing goals.
Facilitate Cross-Functional Collaboration: Act as the central point of contact between Marketing, Creative, and other departments, facilitating communication and ensuring the seamless flow of ideas, resources, and feedback to achieve strategic content goals.

Requirements

Bachelor's Degree in Marketing, Communication, Journalism, English or related field
Graduate or Advanced Degree relating to Content Strategy, Digital Marketing, or related
Nice to have: Healthcare experience
Nice to have: Insurance
Nice to have: Mission-driven organization

Skills

Content strategy Marketing Communications Multi-channel content strategies Editorial experience Content management systems (CMS)Project management tools Content analytics CMS

Benefits

Annual bonus program
Robust Wellness Program
Generous paid-time-off (PTO)
Eleven paid holidays per year, plus 1 floating holiday, plus 1 birthday holiday
401(k) Saving Plan with employer match and contribution

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