The Website Search Optimization Analyst works closely with the web strategy and development teams to create strategies, plans, and tactics that increase Spectrum Reach's web visibility and grow search-driven traffic.
Responsibilities
Partner with the web strategy and development teams to build strategies, plans, and tactics that increase Spectrum Reach’s web visibility and search-driven traffic.
Develop and implement structured data and schema markup so Spectrum Reach content is discoverable by both traditional search engines and AI-driven search tools.
Create detailed content briefs that guide the production of digital content optimized for standard and agentic search.
Analyze data from Spectrum websites and external partners to identify search opportunities, performance trends, and visibility gaps.
Monitor and report on key search metrics (rankings, organic traffic, click-through rates, AI search citations), translating findings into clear recommendations for stakeholders.
Technical SEO & AI Search Specialist responsible for improving search visibility and AI discoverability across multiple brands and markets.
Responsibilities
Improve crawlability, indexing, site structure, page speed and Core Web Vitals across the thl brand portfolio.
Strengthen discoverability across search engines and AI platforms through technical SEO, GEO and AEO practices.
Develop and maintain structured data and schema for vehicles, branches, FAQs, reviews, offers, availability, pricing, itineraries and other priority content.
Maintain and optimise approved marketing tools, including analytics, tag management, SEO platforms, consent management and approved CMS configuration areas.
Support accurate tracking through data layers, tags, server-side tracking and measurement frameworks.
Lead and execute generative engine optimisation initiatives to improve AI discovery and SEO performance for a global financial markets infrastructure and data business.
Responsibilities
Lead day‑to‑day delivery of priority GEO initiatives
Optimise product, solution, dataset, glossary and thought leadership content for AI discovery
Conduct page audits and recommend improvements to strengthen topical authority
Partner with SEO and engineering teams to resolve technical GEO issues
Leading an experienced SEO team, managing resources, and developing strategies for GEO (Generative Engine Optimization) and LLM visibility alongside traditional SEO efforts.
Locations (2)
Berlin, Berlin, Germany
Germany, Germany
Responsibilities
Lead an experienced SEO team technically and disciplinarily
Organize department workflows and resources to ensure high quality
Foster team development through mentoring and training
Act as a sparring partner for the Head of Content & SEO in workshops and pitches
Perform independent website audits (on-page and offpage)
Requirements
Nice to have: Experience in agency environment
Nice to have: Leadership or employee development experience
Lead the execution of SEO, AEO, and local search strategies to grow organic traffic and improve website performance for C2 Education’s centers.
Responsibilities
Build a content roadmap that attracts qualified families across the decision journey.
Brief Content Associate on content and creative development based on SEO/AEO/Local SEO needs.
Establish governance for local listings and location information with Local Marketing and Operations.
Own the website roadmap, governance, content operations, and continuous improvement plan.
Develop and execute the organic growth strategy across technical SEO, on-page SEO, content, local search, internal linking, structured data, and digital authority.
Conduct technical SEO/GEO audits, analyze website performance, provide guidance on migrations, structured data, and AI search opportunities, and collaborate with clients and internal teams to improve organic visibility.
Responsibilities
Conduct technical SEO/GEO audits and ongoing website analysis
Analyze website performance including Core Web Vitals, page speed, mobile usability, JavaScript rendering
Provide guidance for website migrations, replatforms, domain consolidations, URL structure changes, duplicate content, canonicalization, index bloat, crawl budget
Analyze structured data and schema markup
Evaluate website accessibility and discoverability across search engines and AI platforms
Lead web platform search and AI discovery optimization for LinkedIn’s web properties, driving technical standards, governance, and automation to improve discoverability and performance.
Locations (2)
San Francisco, California, United States
New York City, New York, United States
Compensation
The pay range for this role is $170,000 to $278,000.
Responsibilities
Own platform‑level search and AI discovery optimization across LinkedIn web properties
Define and enforce scalable technical standards and governance across AEM Sites and AEM Guides
Monitor site health and core technical vitals, identify gaps and opportunities
Serve as a technical advisor for major platform transitions
Guide migration‑critical decisions and cleanup efforts
Requirements
Bachelor's degree in Marketing, Business, or related field
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