Lead the design and delivery of major global and multi-market research programs, shaping and advancing Sun Life’s global consumer insights measurement strategy.
Compensation
A competitive salary and bonus program, based on market scale.
Responsibilities
Lead the design and delivery of major global and multi-market research programs
Shape and lead the global consumer insights measurement strategy
Set standards and best practices for consumer research and insights
Act as a strategic insights advisor to senior leaders
Partner across Business Groups (Canada, US, and Asia) to embed consumer and Client insights
Requirements
Bachelor’s degree in business, Marketing, Market Research, Statistics, Consumer Behavior or equivalent
Paid Media Strategist responsible for managing Meta advertising campaigns for financial advisor clients, owning client relationships and campaign performance.
Manage paid media channels to drive profitable acquisition of new app users, focusing on scaling and optimizing app acquisition campaigns across Google, Microsoft, and Apple ad platforms.
Locations (4)
United States
United Kingdom
Canada
Other regions
Compensation
United States: $190,500 USD; United Kingdom: £134,600 GBP; Canada: CA$253,500 CAD; All other regions*: €157,350 EUR
Responsibilities
Scaling and optimizing app acquisition campaigns in Google, Microsoft and Apple ad platforms
Launching new ad channel tests and measuring incremental lift
Allen, Texas, United States
Responsibilities
Own a portfolio of client accounts and serve as the primary point of contact
Lead bi-weekly client calls covering performance, strategy, priorities, and next steps
Prepare and send bi-weekly performance reports at least 24 hours before scheduled calls
Translate campaign data into clear, actionable recommendations for non-technical clients
Build strong client relationships that support retention, renewals, and referrals
NOTE: Upper Compensation Range ($115K+) Candidates considered for the upper compensation range must demonstrate hands‑on experience developing and optimizing direct‑response ad copy, video scripts/VSLs, creative hooks, messaging angles, and conversion‑focused funnels. They should be able to demonstrate measurable improvements in campaign performance, lead quality, conversion rates, and booked appointments resulting from their creative contributions. Experience in financial services, RIA marketing, and compliance‑sensitive advertising is strongly preferred.
Responsibilities
Own a portfolio of client accounts and serve as the primary strategic point of contact
Lead bi‑weekly client calls covering performance, strategy, testing priorities, and next steps
Prepare and send bi‑weekly performance reports at least 24 hours before scheduled calls
Translate performance data into clear recommendations and strategic decisions
Build strong client relationships that support retention, renewals, and referrals
Executing in-market tests for new creative and messaging to improve app install conversion
Manage high priority marketing campaigns, including planning, hands-on execution, testing, optimization, and analysis to optimize spend and drive profitable user growth
Own a portfolio of existing channels (Google ads, paid social, app install campaigns)
Senior Growth Marketing Manager (App Installs)NewDuckDuckGo · Remote, US+3 more