The User Acquisition Manager is responsible for setting up and scaling performance-driven Google Ads campaigns (Search, PMax, Demand Gen, GDN) and driving user acquisition results through their assigned channels.
Locations (2)
Kyiv, Ukraine
Warsaw, Mazovia, Poland
Responsibilities
Set up and scale performance-driven campaigns in Google Ads (Search, PMax, Demand Gen, GDN)
Be responsible for results of user acquisition channels
Influence direction development and find new niches/segments for growth
Analyze effectiveness beyond CTR and CPA, looking at user behavior in the funnel and final business metrics
Investigate competitor approaches, creatives, and funnels
The User Acquisition Manager will set up and scale performance-driven Google Ads campaigns (Search, PMax, Demand Gen, GDN), analyze user behavior across the funnel, and collaborate with creative and technical product teams to drive growth.
Locations (2)
Kyiv, Kyiv, Ukraine
Warsaw, Masovian, Poland
Responsibilities
Set up and scale performance-driven campaigns in Google Ads (Search, PMax, Demand Gen, GDN)
Influence product development by find new growth niches and segments
Analyze effectiveness beyond CTR and CPA, focusing on user behavior and final business metrics
Research competitors' approaches, creatives, and funnels
Collaborate with the creative team to brainstorm and create converting creatives
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