- Edinburgh
Support the delivery of email marketing activity through creation, updating and maintenance of email and landing-page content and templates within Marketo.
Responsibilities
- Using Marketo, create, update and maintain email content and templates for email marketing activity, including webinar promotion and event sign-up.
- Engage with internal stakeholders, reviewing briefs and gathering requirements for implementation.
- Work closely with the wider CRM & Email Marketing Team to ensure an efficient flow of requests and implementation and support the scheduling of sends.
- Work with the team, relevant areas of the firm and external agencies to support marketing initiatives across the business.
- Maintain awareness of financial promotion and other relevant legislation and consider its impact on our websites and online marketing material, with guidance from Compliance and Legal.