Own execution across paid social and emerging acquisition channels, testing new platforms, formats, and tactics to find what works before scaling.
Locations (7)
Atlanta, Georgia, United States
Burlingame, California, United States
Denver, Colorado, United States
New York, New York, United States
San Francisco, California, United States
Scottsdale, Arizona, United States
Toronto, Ontario, Canada
Compensation
Our cash compensation amount for this role is targeted at $109,000 - $133,000/yr in Denver, and $132,000 - $161,000/yr for San Francisco and New York.
Responsibilities
Own paid social strategy and execution across Meta, LinkedIn, Reddit, Quora, and TikTok, driving full-funnel campaigns from brand awareness through retargeting and conversion
Manage significant, multi-million dollar budgets with rigor, including campaign pacing, forecasting, budget-vs-actuals analysis, and making the case for paid social investment in imperfect attribution environments
Apply and help refine Gusto's paid acquisition measurement framework, including attribution philosophy and budget allocation principles, in partnership with the broader marketing team
Collaborate with Engineering to launch new pixels and tracking, troubleshoot platform-side issues, and QA implementations
Lead creative strategy and testing at scale: briefing creative studios and agencies, structuring meaningful experiments, interpreting complex data sets to drive actionable insights, and building a clear learning roadmap
