Referso Jobs

Senior Strategic Field Marketing Manager, West

Serval · Posted Oct 27, 2026

San Francisco, California, United States
Senior
5–7 years

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Lead field marketing and ABM initiatives on the West Coast, designing and executing high-impact programs to drive pipeline and revenue for enterprise and strategic accounts.

Responsibilities

Define West Coast go-to-market strategy for field programs
Design 1:1, 1:few, and 1:many field marketing experiences
Orchestrate ABM programs across channels
Partner with Sales to understand territory priorities and pipeline gaps
Track impact through account engagement and revenue

Requirements

Nice to have: marketing to IT, Engineering, or Security leaders

Skills

Salesforce Hubspot intent tools data analysis 6sense Demandbase

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