Support strategic efforts for site optimization that result in increasing keyword rankings and organic traffic.
Locations (2)
Minneapolis, Minnesota, United States
Washington, D.C., United States
Responsibilities
Support strategic efforts for site optimization that result in increasing keyword rankings and organic traffic
Collaborate with content teams to provide keyword and competitive research, review page content and layout, write meta data, and provide SEO strategy for new and existing pages
Collaborate on technical SEO initiatives for uhc.com: ongoing optimizations, ensuring best practices are being used, coordinating with development teams, monitoring issues and recommending fixes
Identify SEO and content opportunities based on ongoing audits, site analytics, competitive research and gap analysis, user behavior, and best practices to consistently make optimization recommendations to increase our organic visibility
Conduct keyword research and analysis to identify opportunities for content optimization and expansion
Lead Paid Search Strategist responsible for developing and executing strategic SEM campaigns to drive online visibility, website traffic, and conversions for clients.
Compensation
Salary Description: $92,000 - $105,000
Responsibilities
Develop and execute SEM strategies in line with client objectives
Conduct keyword research and competitive analysis
Create and manage campaign budgets and forecasts
Develop a robust testing roadmap and ensure continuous evolution of the client’s SEM programs
Generate comprehensive Quarterly Business Reports (QBRs)
Requirements
Bachelor's degree in Marketing, Advertising, Business, or related field (Master's preferred)
The Paid Advertising Strategist is responsible for owning the execution, performance, and growth of campaigns within their book of business, tying efforts to the clients’ business success.
Responsibilities
Full ownership and execution of performance marketing via paid social & paid media native platforms
Effectively executing builds and production A-Z with redundancy across channels and 100% on time delivery
Lead execution of optimizations with regard to performance improvements relative to goals
Manage all client budgets and/or advise on budget changes based on your expertise with accurate budget pacing
Sufficient QA that results in no errors that would yield a negative impact to revenue for clients
Execute, monitor and optimize paid media, SEO and GEO strategies to drive qualified traffic, leads and sales across Toromont’s business units.
Compensation
Competitive total compensation, including benefits and bonuses
Responsibilities
Execute, monitor and optimize paid media campaigns across Google Ads, Meta Ads, LinkedIn Ads and other digital media platforms
Implement and monitor SEO and GEO initiatives, including keyword research, on-page optimization, technical SEO, local SEO, content recommendations and optimization for AI-powered search experiences
Analyze campaign, website and search performance, prepare reports and dashboards, and translate data into actionable recommendations
Support the development of campaign plans, channel recommendations, audience strategies, forecasts and media budget allocations
Collaborate with internal teams, agencies and development partners to support campaign tracking, conversion measurement, audience creation, landing-page optimization and testing initiatives
Requirements
Bachelor’s degree or college diploma in marketing, communications, e-commerce, business or a related field
We seek a results-driven, hands‑on specialist to plan, launch, manage, and optimize Google Ads and Meta Ads campaigns for U.S. taxpayers, business owners, and financial decision‑makers.
Responsibilities
Plan, launch, manage, and optimize Google Ads and Meta Ads campaigns
Conduct keyword, competitor, audience, and market research; develop separate B2C and B2B targeting approaches
Identify high‑intent and negative keywords, manage bids and budgets, test creative and audiences, and evaluate LinkedIn Ads where appropriate
Maintain campaign documentation and recommend changes based on measurable outcomes
Personally write Google Ads headlines and descriptions, Meta Ads copy, calls to action, and test variations
Strengthen digital marketing agency with a technically strong and strategically minded Search Discoverability Specialist who has a passion for SEO, emerging search technologies, and driving organic visibility.
Compensation
Base Salary: PKR 250,000 – 280,000 per month
Responsibilities
Conduct comprehensive technical SEO audits across multiple client websites
Analyze and resolve technical SEO issues relating to redirects, canonical tags, XML sitemaps, robots.txt, crawl depth, orphan pages, internal linking, and information architecture
Monitor and optimize Core Web Vitals, mobile usability, website performance, and overall technical health
Review, implement, and QA structured data, schema markup, and other technical enhancements to improve search engine understanding
Use tools such as Screaming Frog, Google Search Console, GA4, Ahrefs, Semrush, Looker Studio, BrightLocal, and similar platforms to identify opportunities and monitor performance
Requirements
Nice to have: Answer Engine Optimization (AEO)
Nice to have: Generative Engine Optimization (GEO)
Develop and optimize paid search programs for pharmaceutical and life sciences clients, managing campaigns across major search and performance media platforms.
Compensation
The base salary range for this position is between CAD $80,000 - $85,000.
Responsibilities
Develop paid search campaigns across Google Ads, Microsoft Advertising, Google Display Network, and YouTube that align with client objectives and regulatory requirements.
Manage campaign budgets, pacing, bidding strategies, keyword portfolios, and ad copy while monitoring performance against established KPIs.
Analyze campaign performance data and audience behavior to identify optimization opportunities and present actionable recommendations to clients and internal stakeholders.
Collaborate with Media Planning, Analytics, and Web Development teams to improve campaign effectiveness, landing page performance, and measurement strategies.
Maintain campaign quality through platform best practices, testing, reporting, and continuous optimization using AI-enabled workflows where appropriate.
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