- Plano, Texas, United States
- On-site
- Full-time · Mid
- 1+ years
The CRM designer will own the end‑to‑end crafting of CRM retention messaging—from coding responsive, on‑brand email templates to designing segmented, personalized journeys in our ESP/CDP. This role will lift opens, clicks, conversions, and retention by uniting beautiful design and copy, bulletproof HTML/CSS, and smart data activation.
Responsibilities
- Develop and deploy high‑quality, responsive email campaigns that render cleanly across 50+ clients and devices (desktop, mobile, webmail).
- Design & hand‑code table‑based, inline‑styled HTML/CSS emails; use mobile‑first, fluid‑hybrid techniques and media queries to ensure consistent rendering (Outlook, Gmail, Apple Mail).
- Test & QA at scale using Litmus. Validate links, tracking, image weights, and fallbacks before every launch. Partner with broader team on cross QC.
- Personalize at scale with dynamic content and scripting (Liquid script in Zeta Marketing Platform); set up automations, triggers, and versioned content by audience or lifecycle stage.
- Translate marketing briefs into intuitive, high-converting, on-brand visual hierarchies that guide the subscriber's eye toward the primary Call to Action (CTA).
Requirements
- Nice to have: Modular email systems
- Nice to have: Deliverability drivers
- Nice to have: A/B and multivariate testing
- Nice to have: Animated assets (GIFs/APNGs)
- Nice to have: Omni-channel orchestration