This is a product-led growth SEO role. You’ll own organic acquisition for our PLG brands, where search traffic converts directly to free-trial signups and app installs, and where every technical fix, template change, and content decision is measured in signups and activations rather than sessions and rankings.
Locations (2)
Ontario, Canada
Denver, Colorado, United States
Compensation
The target compensation for this position is $115,000 to $135,000 CAD per year in most Canada locations.
Responsibilities
Own organic acquisition for assigned PLG brands, with signups, activations, and paid conversions as your primary metrics
Build and prioritize organic programs around high-intent, bottom-of-funnel demand: category, comparison, alternative, pricing, template, and tool queries that convert to trials
Partner with CRO and product growth on landing page tests, signup-flow optimization, template changes, and conversion-focused content
Identify and close gaps between organic landing pages and the in-product experience, and feed search intent data back to product and lifecycle teams
Build the attribution and reporting that connects organic sessions to signups, activations, and revenue, and report in those terms to brand leadership
Owns advancing At Home’s organic discovery roadmap across traditional and local search, generative AI platforms and large language models, and emerging agentic commerce experiences.
Locations (2)
Dallas, Texas, United States
Coppell, Texas, United States
Responsibilities
Identify opportunities and translate approved priorities into focused tests and work plans
Deliver approved priorities across technical SEO, content, and local search
Audit crawlability, rendering, indexation, site architecture, internal links, structured data, canonicals, redirects, and sitemaps
Recommend improvements to product, category, editorial, seasonal, and store pages
Monitor listings accuracy across search engines, maps, and relevant platforms
Requirements
Bachelor’s degree in marketing, communications, business, information systems, or a related field
