- Melbourne
- Full-time · Senior
- 4+ years
Help shape and grow our measurement capability across APAC, connecting media effectiveness, marketing analytics and measurement technology to deliver better outcomes for our clients.
Responsibilities
- Build measurement roadmaps and integrated frameworks (attribution, incrementality, MMM) that link business goals, media investment and KPIs to decisions, tailored to each client.
- Assess measurement maturity and gaps, and recommend practical improvement plans.
- Design experimentation programmes (geo-tests, conversion and brand lift, holdouts), defining hypotheses and success criteria with media and analytics teams.
- Turn insights and test results into repeatable recommendations for planning, budget and optimisation.
- Implement and optimise measurement across media platforms, GA4, GTM, server-side tagging, Google Cloud and conversion APIs, including tracking, first-party data and privacy-led setups.
Requirements
- Nice to have: Advanced attribution
- Nice to have: Causal analysis
- Nice to have: Statistical experimentation
- Nice to have: Python
- Nice to have: R