Develop and publish conversion-focused content across web, email, social media, and other digital channels to support enrollment goals for San José State University’s online programs.
Classification: Marketing Communications Professional III Anticipated Hiring Range: $7,909/month - $8,393/month (Step 16 – Step 19) CSU Salary Range: $5,877/month - $8,561/month (Step 1 – Step 20)
- Write, edit, and publish conversion-focused content for web pages, blogs, news stories, magazines, emails/texts, videos, digital ads, and other channels targeting various audiences and market segments.
- Partner with marketing colleagues to write and test innovative social media content and concepts across social channels.
- Set up automated email drip campaigns in CRM system (Slate) and serve as final QC to ensure accuracy in all communications.
- Write and edit promotional and marketing content across digital and print channels to effectively describe and promote services and programs.
- Conduct interviews for content development and develop scripts for video and livestreams.
- Bachelor's degree in a related field
- Nice to have: Master’s degree in marketing, business or related field
- Nice to have: Five years or more of progressively responsible and relevant experience
- Nice to have: Higher education experience
- Nice to have: Excellent written and verbal communication
Content Marketing StrategistCalifornia State University (CSU System) · San José, US