Own and prioritise the SEO and GEO product backlog, ensuring alignment to business objectives, customer needs and strategic priorities.
Responsibilities
Own and prioritise the SEO and GEO product backlog
Work closely with SEO, Engineering and Analytics teams to identify, evaluate and deliver opportunities that improve organic visibility, traffic and conversion performance
Define and manage requirements for SEO and GEO initiatives, translating business needs into clear user stories and acceptance criteria
Lead delivery of SEO and GEO experimentation initiatives through SearchPilot and related platforms
Collaborate with Engineering teams to deliver scalable technical SEO improvements
Lead Tactical & Operational Delivery of SEO & AEO initiatives, drive testing and innovation, conduct deep-dive audits, champion cross-solution synergies, and act as a strategic advisor.
Responsibilities
Own the execution and detailed performance analysis of SEO & AEO initiatives across client collaborations
Spearhead continuous testing, optimisation, and forward-thinking solutions
Analyse organic and LLM search landscapes to spot inefficiencies and uncover opportunities
Partner with colleagues across paid media, data, and CRO to build integrated strategies
Translate complex data into concise, actionable recommendations that guide clients' broader business objectives
Independently execute and optimise SEO & AEO tactics, spanning traditional search and generative AI experiences, to hit client goals.
Responsibilities
Independently execute and optimise SEO & AEO tactics, spanning traditional search and generative AI experiences, to hit client goals.
Extract and analyse performance data to spot trends, form hypotheses, and run continuous tests that move the needle on organic growth.
Conduct thorough SEO & AEO audits to uncover untapped opportunities for boosting brand strength and organic visibility.
Translate complex data into clear, actionable recommendations that guide our clients' strategic decisions.
Work closely with other Solution Groups (such as Paid Media, Data & Analytics, and Creative) to share learnings and elevate the overall client experience.
Lead SEO, AEO, and GEO strategy across GS1 US brand website and ecommerce storefront, driving visibility and business outcomes.
Compensation
This position qualifies for participation in our annual employee bonus program.
Responsibilities
Own and evolve GS1 US SEO, AEO, and GEO strategy across the brand website, ecommerce storefront, and other digital properties.
Develop strategies that improve visibility across traditional search engines, AI-powered search experiences, answer engines, and large language models.
Identify and prioritize opportunities across technical SEO, schema, content, site architecture, internal linking, crawlability, and emerging web standards for AI discoverability.
Translate search and customer-behavior data into prioritized optimization roadmaps focused on measurable downstream impact.
Build dashboards, recurring reports, and analyses that connect organic and AI-driven search with engagement, conversions, ecommerce performance, and other business results.
The SEO Lead owns the vision, strategy, and execution of organic search performance across ASOS, ensuring our sites are discoverable, understandable, and competitive across traditional search engines and emerging generative platforms (LLMs / GEO).
Responsibilities
Define and own the end-to-end SEO and GEO strategy, covering technical SEO, content, digital PR, and LLM readiness
Set clear priorities, success metrics, and roadmaps aligned to commercial and customer goals
Elevate SEO maturity across the business by introducing new capabilities, processes, and ways of working
Lead and develop a team split across technical SEO and content SEO
Work closely with Product and Engineering to embed SEO into product discovery, design, and delivery
Own Klaviyo’s global organic search strategy and the traffic, sign-ups, and ARR it drives, across traditional SEO and AEO, using performance data, competitor deep dives, and audience insights to prioritize opportunities and close coverage gaps.
Compensation
Base Pay Range For US Locations:
$128,000—$192,000 USD
Responsibilities
Set Klaviyo’s vision and educate internal stakeholders on how AI-generated answers reshape organic discovery, and build the playbook to win in AI assistants.
Lead technical SEO and AEO, working with Engineering and Web to experiment with new delivery techniques that keep Klaviyo fast and legible to both people and bots.
Partner closely with Content to build roadmaps that balance long-term bets with fast response to search shifts, protecting quality while improving performance.
Partner with Product, Product Marketing, Engineering, Social, and Community to turn SEO and AEO opportunities into shipped work across blog, video, social, and community surfaces.
Work hand in hand with the Paid Media team to see the full picture of search: shared keyword and query insight, paid and organic coverage, and one view of where demand is won or lost.
Own how Aira shows up in search, in AI answers and across our website, defining and executing the organic search and AI optimisation strategy across European markets.
Locations (5)
Stockholm, Stockholm County, Sweden
England, United Kingdom
Germany, Germany
Italy, Italy
Poland
Responsibilities
Own and execute Aira’s SEO and AIO (GEO/AEO) strategy across website, blog and content
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