- Shanghai, China
- Manager
Lead the daily operations and strategy of member communication via digital platforms like Marketing Automation and WeCom to drive member acquisition, conversion, and retention.
Responsibilities
- Lead daily operations and strategy of member communication via Marketing Automation and WeCom
- Deliver personalized weekly member communications across touchpoints
- Collaborate with Store and eCommerce teams to maximize customer value and WeChat eCommerce sales
- Oversee WeCom group chat operations
- Position digital platforms as a pillar of the loyalty program strategy