- Chennai, Tamil Nadu, India
- On-site
- Full-time · Mid
- 6+ years
The candidate will develop, implement, and manage marketing campaigns promoting the organization's products and services. The candidate will majorly enhance brand awareness, drive web traffic, and generate high quality leads.
Compensation
Stock options (Employee Ownership Program) that align your interests with the company's success. Yearly performance-based bonus, rewarding your hard work and dedication. Leave Encashments. Maternity/Paternity Leaves. Employee Health covered under Medical, Group Term Life & Accident Insurance. Employee Assistance Program. Employee development with LinkedIn Learning. Employee recognition via Awardco.
Responsibilities
- Develop demand generation strategies across channels to meet the organization's business goals – MQLs, Pipeline & Revenue
- Manage and execute both organic & inorganic campaigns across various channels, including email, social media, search engines, and display advertising
- Monitor, analyze and optimize the performance of marketing campaigns, create reports, and assess against organization’s goals (ROI and KPIs)
- Conduct extensive market research (industry, customer & competition) and analyze trends to identify new opportunities for lead generation
- Monitor website performance & footfalls, ensure the website is up to date with latest keywords, suggest improvements for better user engagement
Requirements
- Bachelor's Degree in Marketing, Business Administration, Engineering, Communications, or a related discipline
- MBA (Marketing) or Post Graduate qualification in Marketing
- Nice to have: Tamil