- New York, New York, United States
- Hybrid
Lead integrated media planning and delivery for client accounts, translating business goals into media strategies across paid social, paid search, programmatic, and retail media.
Responsibilities
- Build integrated media plans with clear channel roles and investment recommendations tied to client revenue goals and customer acquisition objectives.
- Own account delivery from planning through reporting, setting deadlines and coordinating channel specialists.
- Manage budgets and pacing across channels, maintaining accurate forecasts and reconciling spend.
- Review campaign builds and optimization decisions with channel teams, ensuring targeting and measurement settings align with the approved plan.
- Analyze results across platforms and GA4, explaining drivers of performance and recommending actions.