- Corby, England, United Kingdom +1 more
- Hybrid
- Full-time
Support stakeholders in defining audiences for personalisation use cases, ensuring accurate sizing, segmentation logic, and CDP best practice. Coordinate personalisation campaigns to deliver consistent customer experiences, managing priorities, eligibility rules, and suppression logic. Advise teams on the effective use of personalisation technologies, creating guidance, documentation, and best-practice frameworks. Deliver coaching and training to increase adoption, capability, and effectiveness across the organisation. Partner with stakeholders and the Product Owner to identify and prioritise customer data and attribute requirements. Support the build, QA, deployment, and ongoing orchestration of personalisation use cases. Own and operate support frameworks that enable stakeholders to successfully deliver personalisation initiatives. Collaborate with Data & Analytics teams to measure performance, demonstrate value, and drive continuous optimisation of personalisation activities.
Locations (2)
- Corby, England, United Kingdom
- United Kingdom
Responsibilities
- Support stakeholders in defining audiences for personalisation use cases
- Coordinate personalisation campaigns
- Advise teams on effective use of personalisation technologies
- Deliver coaching and training
- Partner with stakeholders and Product Owner