- Dubai, Dubai, United Arab Emirates
- On-site
- Full-time · Senior
- 8+ years
Lead Digital Marketing Manager
Responsibilities
- Decide where Ounass’s paid media money goes and prove what it returns
- Own the cross-channel budget envelope, allocation rules, measurement standard and forecast
- Run the incrementality programme and marketing mix model
- Set allocation rules and marginal efficiency thresholds
- Move money between channels and markets
Requirements
- Degree in marketing, economics, statistics or another quantitative field
- Nice to have: modern data stack (dbt, Athena or BigQuery)
- Nice to have: Looker Studio
- Nice to have: Amazon-style narratives