- Remote, United States
- Remote
- Full-time · Senior
- $119K–$198K per year
- 8+ years
Lead the Paid Social function, overseeing strategy, budgeting, execution, and performance across Meta, TikTok, Pinterest, Reddit, YouTube and emerging platforms.
Compensation
$118,900—$198,000 USD
Responsibilities
- Lead full-funnel paid social strategy and manage a multimillion-dollar annual media budget
- Coach and develop a team of four paid social marketers
- Analyze campaign, audience, creative, and business performance using advertising platforms, Looker, and other analytical tools
- Partner with Data Science and Analytics to strengthen audience targeting, attribution, incrementality measurement, marketing mix modeling, and web and app measurement
- Develop and execute a structured testing roadmap across creative, audiences, bidding strategies, campaign structures, and emerging opportunities
Requirements
- Nice to have: subscription product
- Nice to have: multi-sided marketplace
- Nice to have: first-party data
- Nice to have: CRM audiences
- Nice to have: product feeds