The Sr Manager, Paid Media serves as the strategic leader for the organization's paid media ecosystem, overseeing the development, direction, and performance of all paid media efforts across search, social, display, video, and emerging digital channels.
Payscale: $106,382.00-130,000.00
- Own the paid media strategy and long-term investment roadmap across all digital channels, setting direction that drives acquisition, revenue growth, and audience expansion
- Lead the build out of a fully in-house paid media function, including campaign management, optimization processes, platform ownership, and reporting capabilities.
- Manage paid search and brand bidding strategies that maximize efficiency, strengthen visibility, and drive sustained conversion performance across channels
- Partner with analytics and insights teams to establish measurement frameworks, attribution models, and performance reporting standards.
- Develop and lead audience targeting and segmentation strategies that advance full funnel performance, strengthen campaign relevance and efficiency, and drive meaningful improvements in return on investment
- BA/BS Degree
- Digital Marketing
- Marketing Analytics
- Paid Media
- Nice to have: GA4
Senior AI Governance & ComplianceGainwell Technologies LLC · Remote
Process Improvement InternZoox · Foster City, US
LA Galaxy, Sr Manager, Paid MediaAEG Worldwide · Carson, US
Manager, Paid SocialDEPT® · Remote, US