Lead enterprise MarTech strategy, architecture, and transformation across cross‑functional teams.
Locations (3)
San Jose, California, United States
Research Triangle Park, North Carolina, United States
Austin, Texas, United States
Compensation
The starting salary range posted for this position is $230,300.00 to $291,900.00 and reflects the projected salary range for new hires in this position in U.S. and/or Canada locations, not including incentive compensation*, equity, or benefits.
Responsibilities
Define the enterprise MarTech strategy, target architecture, and roadmap
Lead architecture governance, investment management, budget reviews and rationalization strategy
Assess platform capabilities and gaps, simplify the technology ecosystem, and translate business priorities into scalable architecture and implementation plans
Lead cross‑functional transformation from roadmap through implementation, and continuous improvement; manage risks, dependencies, and trade‑offs
Build alignment with senior marketing and technology leaders and implementation partners around priorities, architecture decisions and operating models
Consultative seller driving new annual recurring revenue for enterprise digital-focused businesses, positioning Optimizely’s AI‑powered CMS and experimentation solutions.
Responsibilities
Drive New Annual Recurring Revenue (new business + expansion) across a portfolio of digital-focused, Enterprise-sized businesses.
Own the full sales cycle, from prospecting and qualification through negotiation, close and expansion.
Consult with senior executives across Marketing, Digital, Product, Technology and Engineering on how AI can transform their customer experience and growth strategies.
Lead conversations around the future of Agentic AI, helping customers understand how AI agents can automate and optimise traditionally manual marketing and digital processes.
Position Optimizely’s Agentic CMS, enabling customers to use AI agents to create, manage, personalise and optimise digital content at scale.
Requirements
Bachelor's of Science or Business Administration
Nice to have: experience selling solutions such as AI, MarTech, CMS, experimentation, personalisation, digital experience platforms
Consultative B2B SaaS sales executive focused on AI, MarTech, CMS, experimentation, and digital experience platforms.
Responsibilities
Drive New Annual Recurring Revenue across a portfolio of digital-focused, Enterprise-sized businesses
Own the full sales cycle, from prospecting and qualification through negotiation, close and expansion
Consult with senior executives across Marketing, Digital, Product, Technology and Engineering on how AI can transform their customer experience and growth strategies
Lead conversations around the future of Agentic AI, helping customers understand how AI agents can automate and optimise traditionally manual marketing and digital processes
Position Optimizely’s Agentic CMS, enabling customers to use AI agents to create, manage, personalise and optimise digital content at scale
Lead and optimize digital marketing efforts that expand our digital footprint, strengthen brand awareness and connect customers and prospects with our businesses and products.
Lead paid and organic digital marketing strategies across the five businesses within the Instruments Division, including SEM, SEO and campaigns
Drive awareness, traffic and prospect engagement, using digital channels to build interest in our offerings and support prospects throughout the customer journey
Define how we measure success by establishing clear goals, KPIs, success criteria and milestones for digital marketing initiatives
Turn data into action by developing an effective KPI strategy, analyzing performance and using insights to continuously improve marketing decisions and results
Partner closely with Marketing Communications to refine content strategies and maximize reach, engagement and conversion
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