- Hawthorn East, Victoria, Australia
- Hybrid
- Full-time · Mid
Help shape the future of audience activation at Coles 360, where we’re connecting the power of Coles’ first-party customer data with leading advertising platforms.
Responsibilities
- Help shape and deliver the commercial strategy for audience activation, turning advertiser needs into practical audience solutions and identifying opportunities to grow our offering.
- Partner with sales teams and clients to understand campaign objectives and targeting requirements, translating these into audience segments using Coles’ first-party customer data.
- Build, segment and activate audiences across relevant platforms and channels, working with partners including Google, Meta, The Trade Desk, Pinterest and LiveRamp.
- Lead audience conversations with clients and agencies, explaining how targeting works, recommending the right approach and setting clear expectations about what can realistically be delivered.
- Identify opportunities to develop and commercialise new audience products and capabilities based on customer needs and market opportunities.
Requirements
- Nice to have: programmatic advertising
- Nice to have: audience solutions
- Nice to have: adtech
- Nice to have: retail media