The Performance & Paid Media Growth Specialist is the commercial driver of the digital "Performance Engine." Responsible for profitable customer acquisition, this role shifts the brand's focus from "buying broad traffic" to capturing high-intent demand efficiently.
Responsibilities
Directly build, launch, and optimize paid search, shopping, and social campaigns within the native platforms (Google Ads, Meta Ads Manager, etc.)
Work with the CRM team to activate Braze "Audience Sync" data
Own the product feed infrastructure (Google Merchant Center / Meta Shopping). Segment shopping feeds by product margin and strategic priority to guide the bidding algorithms to optimize for profitability, not just top-line revenue.
Collaborate with the graphics and content teams to ensure regular asset refreshes.
Standardise Better Rewards "Instant Member Savings" messaging across all always-on brand campaigns and ad extensions to drive value perception.
Requirements
Bachelor’s degree or diploma in Marketing, Business, Finance, Data Science, or a related field
Retail Media Ad Operations Specialist supporting implementation, configuration, and optimization of Retail Media and Advertising Technology platforms across LATAM.
Responsibilities
Configure and maintain Retail Media and AdTech platforms
Support advertiser, inventory, audience, and campaign onboarding
Implement and validate tags, pixels, and conversion tracking
Own paid social strategy on Meta and Pinterest, build, optimize, and measure campaigns to drive acquisition, lead generation, eCommerce revenue, and ministry reach.
Locations (2)
United States
Nashville, Tennessee, United States
Responsibilities
Own channel strategy, account structure, naming conventions, and best practices for paid social on Meta and Pinterest
Turn ministry and business objectives into media plans covering audiences, bidding, budget allocation, flighting, creative requirements, and measurement
Build and traffic campaigns, ad sets, audiences, and creative variations, and complete pre-launch quality checks before anything goes live
Manage budgets against authorized amounts, monitor pacing, reallocate spend to maximize return, and report variances with recommendations
Optimize bids, audiences, placements, and creative rotation daily and weekly based on performance
Advertising Technology SpecialistCapgemini · Guatemala City, Guatemala