Lead integrated media planning for assigned healthcare brands, translating business objectives into audience, channel, budget, timing, and measurement strategies.
Responsibilities
Lead integrated media planning for assigned healthcare brands, translating business objectives into audience, channel, budget, timing, and measurement strategies.
Conduct market, audience, competitive, channel, and vendor research; synthesize findings into clear insights, channel roles, and strategic recommendations.
Develop media plans and presentation materials, including tactical recommendations, investment allocations, flighting, partner rationale, and implementation requirements.
Own RFP development and evaluation: identify partners, issue requests, manage questions and deadlines, assess proposals, and recommend vendors and programs.
Manage vendor relationships throughout the campaign lifecycle, including rate and value negotiations, specifications, asset deadlines, change orders, cancellations, renewals, and first-right-of-refusal decisions.
Requirements
Bachelor’s degree in marketing, advertising, communications, business, or a related field.
Serve as the primary programmatic partner for brand and agency clients across the Central and Eastern US, managing relationships from campaign kickoff through quarterly business reviews.
Compensation
Zone A: $87,000 - $131,000 USD gross
Zone B: $98,000 - $147,000 USD gross
Zone C: $109,000 - $163,000 USD gross
Responsibilities
Serve as the primary point of contact for a book of brand and agency clients across the Central and Eastern US
Oversee end-to-end programmatic campaign execution across major DSPs
Analyze campaign performance and build client-facing narratives
Own the diagnosis of delivery issues, pacing discrepancies, PMP/PG deal failures
Proactively identify upsell and expansion opportunities within accounts
Monitor campaign performance daily and identify issues related to spend pacing, delivery, tracking, creative fatigue, audience performance, conversion rates, CAC, ROAS, and other core KPIs
Support optimization of paid media campaigns against goals such as new customer acquisition, revenue, ROAS, CAC, LTV, payback period, contribution margin, and conversion rate
Lead strategic marketing initiatives for client accounts, driving demand generation and omnichannel campaign execution.
Compensation
The salary range for this position is 90,000.00 - 155,000.00 USD Annual and is eligible for an annual bonus based on individual and company performance.
Responsibilities
Serve as a strategic business lead for your line of business
Coordinate recommendations and identify process improvements
Leverage campaign strategy & execution expertise to drive optimization
Manage campaign execution across multiple marketing channels
Retail Media Ad Operations Specialist supporting implementation, configuration, and optimization of Retail Media and Advertising Technology platforms across LATAM.
Responsibilities
Configure and maintain Retail Media and AdTech platforms
Support advertiser, inventory, audience, and campaign onboarding
Implement and validate tags, pixels, and conversion tracking
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