Own mobile user acquisition performance across skill and social gaming apps, managing budgets, campaigns, and analytics to drive profitable installs and player acquisition.
Responsibilities
Plan, launch and optimise app install campaigns across UA networks and app DSPs
Turn growth strategy into channel plans, budgets and testing roadmaps
Analyse cohort, LTV, retention and ROAS data to guide scaling decisions
Work with BI and Head of Mobile on MMP setup, attribution accuracy and incrementality testing
Brief and iterate with creative on concepts and messaging
Requirements
Degree in Marketing, Business Administration or similar
Design, build, and maintain the iOS ads layer for Life360’s mobile app, including SDK, header‑bidding, mediation, and privacy flows, while leveraging AI tools to accelerate development and improve ad quality.
Locations (2)
United States, United States
Canada, Canada
Compensation
For candidates based in the US, the salary range for this position is $118,500 to $216,500 USD. For candidates based out of Canada, the salary range for this position is 171,500 to 201,000 CAD.
Responsibilities
Design, build, and maintain the iOS ads layer: SDK, demand partner and header‑bidding integrations
Introduce new ad formats, placements, and capabilities
Own privacy and consent on iOS: ATT, IDFA handling, SKAdNetwork, consent frameworks
Protect ad quality by detecting and blocking bad creatives
Instrument ad events accurately
Requirements
Bachelor's degree in a technical field or equivalent experience
Nice to have: Hands‑on ad tech experience
Nice to have: Experience with iOS privacy and attribution
Nice to have: Experience building or maintaining an SDK or framework
