Lifecycle strategy jobs

The core goal is to maximize customer retention and lifetime value by owning the lifecycle strategy from acquisition through long-term engagement via email, SMS, and website merchandising.

Responsibilities

Build the roadmap for increasing retention, repeat purchase, purchase frequency, and customer lifetime value
Partner with acquisition and marketing to shape introductory offers and entry products
Lead lifecycle strategy behind bundles, subscription options, cross-sells, and product recommendations
Own strategy, campaign planning, execution, and performance across email and SMS
Develop connected customer journeys for device, skincare, and combined customers

Requirements

Nice to have: Beauty
Nice to have: Skincare
Nice to have: Consumables
Nice to have: Subscription models

Skills

Lifecycle strategy Retention marketing Customer lifetime value (LTV)Klaviyo SMS platforms Segmentation