The Salesforce Marketing Operations Lead will play a pivotal role in enhancing engagement across both customer segments of the marketplace, hirers and candidates, through innovative omni-channel marketing strategies powered by deep Salesforce Marketing Cloud expertise.
Annual Performance Bonus Plan
- Collaborate with stakeholders to understand business requirements and act as a technical consultant throughout the campaign planning process, ensuring solutions are fit for purpose and scalable
- Build, test, deploy and continuously optimise multi-step campaigns and journeys in SFMC using advanced AMPscript and SSJS, and oversee campaign go-live processes and post-launch maintenance to ensure sustained performance
- Work with technology teams to ensure seamless integration between systems, including Salesforce Marketing Cloud (SFMC), Salesforce CRM and downstream activation channels via AppExchange partners
- Serve as a role model within the functional team by driving innovation and maintaining a deep understanding of the evolving technology landscape, emerging trends and new channels of engagement
- Driving growth through omni-channel marketing automation using Salesforce Marketing Cloud or similar tools
- Bachelor's degree from an accredited university
- Nice to have: Databricks
- Nice to have: Jira
- Nice to have: Monday.com
- Nice to have: Confluence