- Singapore
- 5+ years
Lead marketing strategy and customer experience initiatives for Roche Singapore, integrating brand, product, and omnichannel engagement to drive patient-centered outcomes.
Responsibilities
- Shape and execute brand and portfolio strategies with Disease Area Squads
- Conduct market analysis and competitive landscaping
- Lead segmentation, targeting, and positioning strategies
- Drive launch readiness, tactical execution, and performance tracking
- Integrate advocacy, listing, and funding considerations into marketing plans
Requirements
- Bachelor’s degree in life sciences, marketing, business, or a related field
- Nice to have: cross-functional matrixed environments