Lead marketing strategy and customer experience initiatives for Roche Singapore, integrating brand, market, and patient insights to drive commercial success.
Responsibilities
Partner with Disease Area Squads to shape and implement brand and portfolio strategies
Conduct market analysis and competitive landscaping to inform brand positioning and market opportunities
Lead or co‑develop segmentation, targeting, and positioning strategies
Drive launch readiness planning, tactical execution, and performance tracking for priority brands and initiatives
Collaborate with Access teams to integrate advocacy, listing, and funding considerations into marketing strategies
Requirements
Bachelor’s degree in life sciences, marketing, business, or a related field
Lead marketing strategy and customer experience initiatives for Roche Singapore, integrating brand, product, and omnichannel engagement to drive patient-centered outcomes.
Responsibilities
Shape and execute brand and portfolio strategies with Disease Area Squads
Conduct market analysis and competitive landscaping
Lead segmentation, targeting, and positioning strategies
Drive launch readiness, tactical execution, and performance tracking
Integrate advocacy, listing, and funding considerations into marketing plans
Requirements
Bachelor’s degree in life sciences, marketing, business, or a related field
Nice to have: cross-functional matrixed environments
Growing the property register by winning instructions and assisting the Branch Manager in maximising branch profit, while building rapport with clients in a target-driven team.
Responsibilities
Identifying and maximising business opportunities
Booking property viewings and registering applicants
Delivering exceptions customer service over the phone and face to face
Marketing & Customer Experience PartnerNewRoche · Singapore, Singapore