Media Buyer responsible for owning Meta ad account management and performance analysis across a portfolio of 10–15 clients, primarily managing Meta advertising campaigns.
Compensation
Compensation: $3,500–$4,000 USD per month.
Responsibilities
Set up and manage Meta ad campaigns, including audience targeting and budget allocation.
Analyze campaign performance metrics, including CPM, CTR, conversion rate, CPA, CPL, and ROAS, to identify winning creatives and optimization opportunities.
Understand what constitutes good performance across different metrics and industries.
Connect creative decisions to performance outcomes and iterate based on data.
Build and manage campaign structures across ABO, CBO, and Advantage+, understanding when to use each.
Requirements
Nice to have: Google Ads experience
Nice to have: Background in newsletters or information products
Lead and manage paid media strategy and execution for financial services clients, owning client relationships, campaign performance, copy, creative, and funnel optimization.
NOTE: Upper Compensation Range ($115K+) Candidates considered for the upper compensation range must demonstrate hands-on experience developing and optimizing direct-response ad copy, video scripts/VSLs, creative hooks, messaging angles, and conversion-focused funnels.
Responsibilities
Own a portfolio of client accounts and serve as the primary strategic point of contact
Lead bi-weekly client calls covering performance, strategy, testing priorities, and next steps
Prepare and send bi-weekly performance reports at least 24 hours before scheduled calls
Translate performance data into clear recommendations and strategic decisions
Build strong client relationships that support retention, renewals, and referrals
Requirements
Nice to have: Financial services marketing
Nice to have: Lead-generation and appointment-setting campaigns
Nice to have: Video sales letter marketing
Nice to have: High-ticket funnels
Nice to have: Performance marketing agency experience
