- Kuala Lumpur, Kuala Lumpur, Malaysia
- On-site
- Full-time · Manager
- 3–5 years
Initiate, develop and launch payment products and capabilities, such as debit/credit cards and mobile/in-app payment capabilities, to transform the bank to be a leader in the payments space.
Responsibilities
- Periodic review of product P&L to derive product strategies, marketing initiatives and action plans to improve product profitability.
- Lead the planning and launch of payment solutions to achieve the business' objectives, sales and financial targets while supporting channel alignments on launches through effective campaign briefing and internal communications.
- Benchmark existing product proposition (CVP) versus market to ensure competitiveness, revising existing product or developing new products if necessary.
- Drive credit cards acquisition through differentiated acquisition campaigns, expansion of distribution channels, improve customer on-boarding process and consistently engage the sales team to provide necessary marketing support.
- Drive product acquisition via offline and digital channel (leads, applications, funding/approval) through developing and implementing marketing frameworks to improve customer performance (i.e. card activation, retail spend, revolving, etc.).
Requirements
- Undergraduate Degree in Marketing/Business Administration/Management or equivalent
- Nice to have: media
- Nice to have: advertising
- Nice to have: A&P