- Charlotte, North Carolina, United States
- On-site
- Full-time · Executive
- 10+ years
Leads the strategy and optimization of insights delivery, data use, advanced analytics, research, modeling, experimentation, AI, and business intelligence for demand generation and line-of-business product marketing.
Responsibilities
- Advise demand-generation and line-of-business product marketing teams on the use of insights derived from client, prospect, media, channel, research, modeling, and AI capabilities to improve marketing decisions and outcomes.
- Govern a prioritized learning agenda across competing campaign, product, audience, channel, and line-of-business demands, balancing immediate decisions with reusable enterprise value.
- Serve as a trusted internal consultant and translator between business owners, strategists, and technical delivery teams; clarify business questions, define requirements, and connect local needs to centralized standards and capabilities.
- Identify gaps in consent, tagging, identity, exposure, history, collection, verification, and attribution; prioritize data and measurement investments that strengthen activation, monitoring, and accountability.
- Select among modeling, AI, primary research, experimentation, reporting, and ad hoc analytics based on financial exposure, customer risk, strategic importance, speed, scalability, and cost.
Requirements
- Bachelor’s degree in marketing, business, analytics, economics, or a related field
- Master’s degree, preferably an MBA, strongly preferred
- Nice to have: Experience in regulated consumer financial services
- Nice to have: familiarity with consent, privacy, risk, control, and governance requirements
- Nice to have: working knowledge of brand and media strategy and measurement
