- Remote, United States
- Remote
- Full-time · Senior
Own and execute paid acquisition across Meta and TikTok for a DTC brand, managing budgets, optimizing campaigns, and driving creative performance insights.
Compensation
Fee negotiated based on experience and engagement model
Responsibilities
- Develop and execute DTC acquisition strategy across Meta and TikTok
- Manage campaign structure, budgeting, and optimization decisions
- Analyze creative performance at the individual level and design rigorous tests
- Allocate and scale spend with discipline against CAC, ROAS, MER, and contribution margin
- Launch, optimize, and recover campaigns, diagnosing underperformance
Requirements
- Nice to have: $1M+ per month paid media spend under direct control