- Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia
- Manager
- 3+ years
Lead mobile acquisition and growth strategy across Exinity’s priority markets and products.
Responsibilities
- Own the mobile acquisition and growth strategy across Exinity’s priority markets and products.
- Manage and optimise app campaigns across Google App Campaigns, Meta, Apple Search Ads and other relevant mobile channels.
- Own mobile measurement and attribution in partnership with Analytics/Product teams, including AppsFlyer, SKAN and deep-linking / attribution setup.
- Monitor and optimise the full mobile funnel from install → registration → first deposit/conversion → downstream customer value.
- Partner with the ASO function/agencies to improve App Store and Google Play visibility, conversion rate and organic growth.
Requirements
- Nice to have: fintech
- Nice to have: trading
- Nice to have: financial services
- Nice to have: gaming