Lead strategy and execution for lifecycle and organic growth channels at KOHO, driving customer acquisition, activation, retention and contribution margin.
Compensation
The posted salary range for this role is $175,000 – $210,000 CAD / year.
Responsibilities
Own lifecycle and organic growth strategy, roadmap and targets
Lead lifecycle programs across onboarding, activation, cross‑sell, upsell, reactivation, retention and servicing
Set direction for organic acquisition across website, SEO, AI‑powered search, app store optimization and content
Apply lifecycle‑grade measurement to organic channels
Connect owned channels with paid, affiliates and product
Coordinate onboarding and paperwork for new and renewing 101+ employer groups, analyze benefit details, and provide administrative and technical support to sales, service, and downstream teams.
We’re seeking an innovative Creative Strategist who will develop impactful creatives to drive global customer growth. You will own creative strategy and production across Mexico and LATAM (Guatemala, Dominican Republic), collaborating with cross-functional teams to deliver on paid user acquisition, ASO and partner marketing goals.
Locations (3)
Mexico City, Mexico City, Mexico
Guatemala City, Guatemala, Guatemala
Santo Domingo, Nacional, Dominican Republic
Responsibilities
Own the LATAM creative roadmap based on performance, business priorities and testing needs.
Research and pitch new concepts, and work with artists to refine paid media, ASO and partner creative to maximize success rate.
Analyze market trends, competitor strategies and consumer insights to identify opportunities across paid, organic and partner channels.
Work with Growth Marketers on testing schedules and campaign structures.
Lead ASO and CRO-driven strategies for global clients, managing projects, mentoring team members, and delivering growth solutions in a fixed-term engagement.
Responsibilities
Lead ASO and CRO-driven strategies for global clients
Mentor team members
Deliver strategies rooted in user behavior and experimentation
Seeking a Senior ASO Consultant for a 10-12 month maternity cover to lead client projects, mentor team members, and deliver strategies rooted in user behavior and experimentation.
Responsibilities
Lead ASO and CRO-driven strategies for global clients, ensuring scalable impact across markets and languages.
Support key ASO clients globally by providing guidance on strategic planning and roadmaps across multiple markets and languages.
Apply experimentation methodologies to optimize app campaigns' performance, combining ASO expertise with CRO principles to drive conversion improvements.
Lead keyword optimization (KWO) projects to improve app discoverability across global markets, tailoring strategies to multiple languages and audiences.
Apply creative testing methodologies to optimize app store assets, helping clients stand out in competitive app marketplaces.
Seeking a seasoned Senior ASO Consultant for a fixed-term (10-12 months) engagement to lead ASO and CRO-driven strategies for global mobile app clients.
Responsibilities
Lead ASO and CRO-driven strategies for global clients, ensuring scalable impact across markets and languages.
Support key ASO clients globally by providing guidance on strategic planning and roadmaps across multiple markets and languages.
Apply experimentation methodologies to optimize app campaigns' performance, combining ASO expertise with CRO principles to drive conversion improvements.
Lead keyword optimization (KWO) projects to improve app discoverability across global markets, tailoring strategies to multiple languages and audiences.
Apply creative testing methodologies to optimize app store assets, helping clients stand out in competitive app marketplaces.
A pivotal leadership position responsible for driving user base expansion across diverse markets, overseeing the largest marketing department with a budget surpassing EUR 200 million.
Compensation
marketing budgets (EUR 100M+)
Responsibilities
Lead global SEM strategies to maximize customer acquisition across markets
Direct extensive app marketing initiatives including ASO and paid app campaigns across advertising networks
Develop and expand a robust affiliate program by identifying strategic partners and negotiating advantageous terms
Oversee global SEO strategy, collaborating with product and engineering teams to generate organic traffic
Formulate and implement marketing strategies to attract qualified leads utilizing digital channels and performance marketing tactics
Level I: National pay structure — applies to the Boise, Portland, Salem, Seattle/Renton/Tacoma, Burlington, Vancouver, Lewiston, and Salt Lake City metro areas: The full hourly range is $28.80 - $47.00 per hour, and the bonus target is 6%. Level II: National pay structure — applies to Washington, Oregon, and the Boise, Lewiston, and Salt Lake City metro areas: The full salary range is $66,000–$108,000, and the bonus target is 8%. Level III: National pay structure — applies to Washington, Oregon, and the Boise, Lewiston, and Salt Lake City metro areas: The full salary range is $72,000–$119,000, and the bonus target is 10%.
Responsibilities
Manage onboarding and paperwork for new and renewing 101+ fully insured and ASO accounts
Review benefits, contracts, and prior carrier documents to support quote preparation
Prepare and coordinate enrollment eligibility files
Create group-specific welcome letters and packets
Track groups end-to-end and monitor processes for timely delivery
Requirements
Bachelor's degree in Business or related field
Nice to have: Experience in healthcare sales and marketing
Nice to have: Experience with AI tools and technologies
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