Lead the design and delivery of major global and multi-market research programs, shaping and advancing Sun Life’s global consumer insights measurement strategy.
Compensation
A competitive salary and bonus program, based on market scale.
Responsibilities
Lead the design and delivery of major global and multi-market research programs
Shape and lead the global consumer insights measurement strategy
Set standards and best practices for consumer research and insights
Act as a strategic insights advisor to senior leaders
Partner across Business Groups (Canada, US, and Asia) to embed consumer and Client insights
Requirements
Bachelor’s degree in business, Marketing, Market Research, Statistics, Consumer Behavior or equivalent
Own demand capture across retail media, search, programmatic, and social, including budget forecasting, channel allocation, and pacing.
Locations (3)
Toronto, Ontario, Canada
United Kingdom, United Kingdom
United States
Compensation
The salary range for this role based in Toronto, ON is $100,000 - $125,000 CAD. This compensation will ultimately be in line with the location in which the position is filled. Final compensation for this role will be determined by various factors such as a candidate’s relevant work experience, skills, certifications and geographic location. This role is eligible for variable compensation including short term and long term incentives.
Responsibilities
Own demand capture across retail media (Amazon, Walmart, etc.), search, programmatic, and social, including budget forecasting, channel allocation, and pacing.
Lead our creative testing and analytics practice to diagnose creative fatigue early and identify what's driving performance across hook, format, messaging theme, and production style, then translate that into a rolling refresh plan.
Manage day-to-day performance and output quality across agency partners (including retail media, digital media, and affiliate), ensuring scope, deliverables, and results stay aligned to plan.
Drive incrementality with MMM outputs and testing to understand true media effectiveness beyond platform-reported ROAS, and use that understanding to guide budget and channel decisions.
Monitor the competitive media landscape, including competitor spend, share, and creative activity, and translate what you see into tactical response.
Sr. Digital Performance Marketing ManagerNewFittes · Toronto, Canada
VP, Paid MediaBuyerlink · Victoria, Canada