Incrementality testing jobs

Senior Manager, Acquisition & Growth Strategy

Versant · Posted Nov 6, 2026

Open

Englewood Cliffs, New Jersey, United States
On-site
Full-time · Manager
$99K–$150K per year

Senior Manager, Acquisition & Growth Strategy

Versant · Posted Nov 6, 2026

Open

Englewood Cliffs, New Jersey, United States
On-site
Full-time · Manager
$99K–$150K per year

Associate Director, Measurement Activation Planning and Strategy

MSD · Posted Oct 29, 2026

Open

Hyderabad, Telangana, India
Hybrid
Full-time · Manager
8+ years

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Lead the Integrated Measurement capability within the Measurement, Activation, Planning & Strategy (MAPS) product line, owning measurement frameworks, AI-enabled planning, and product build to drive brand planning, activation, and investment decisions across brands and markets.

Responsibilities

Define and lead the Integrated Measurement roadmap and India Hub delivery model
Establish a common measurement framework linking brand strategy to activation outcomes
Lead advanced measurement solutions including MMM, multi-touch attribution, incrementality testing
Connect strategy and execution by ensuring performance insights inform brand planning and channel optimization
Activate capability to embed measurement into activation across CRM, email, web, media, and field channels

Requirements

Master’s degree in Statistics, Econometrics, Economics, Data Science, Decision Science, Marketing Science, Engineering, Computer Science, Business, Life Sciences or related discipline
MBA, MS, MPH, PharmD, or PhD preferred

Skills

Marketing mix modeling Multi-touch attribution Incrementality testing Holdout testing

Growth Lead - DTC

Shelly Group SE (formerly Allterco) · Posted Nov 6, 2026

Open

Sofia, Sofia-Capital, Bulgaria
5+ years

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Lead and manage DTC growth initiatives for Shelly’s direct-to-consumer business, driving acquisition, budgeting, creative strategy, and cross‑functional collaboration.

Compensation

Competitive salary + Performance bonuses

Responsibilities

Own new customer acquisition for shelly.com’s global DTC business
Set acquisition roadmap and KPIs, turning them into weekly execution and structured experiments
Own paid performance across Meta, Google Search, Shopping, Performance Max, YouTube, TikTok, Reddit
Allocate spend across markets while meeting CAC and contribution margin targets
Own acquisition reporting with Data Analyst, including attribution, incrementality and cohort value

Requirements

Nice to have: European languages
Nice to have: US experience
Nice to have: smart home products
Nice to have: Amazon retail experience

Skills

DTC growth performance marketing paid performance Meta paid performance Google budget management

Head of e-Commerce

Publicis Groupe Holdings B.V · Posted Nov 7, 2024

Open

Johannesburg, Gauteng, South Africa
8+ years

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Lead the development and activation of Publicis Media Africa’s commerce strategy, driving measurable sales growth for clients.

Responsibilities

Define and execute Publicis Africa’s eCommerce strategy
Build frameworks to bridge global commerce solutions with local execution realities
Partner with client leads, planning teams, and BUDs to embed commerce thinking
Represent Africa in Groupe eCommerce councils
Translate global tools and standards into market-relevant solutions

Requirements

Bachelor’s degree in Business, Marketing, or Digital Commerce; Master’s preferred
Nice to have: Master’s degree

Skills

eCommerce digital marketing performance media DSPs retail media platform APIs attribution incrementality testing

Manager, Data Science

Questrade Financial Group · Posted Nov 5, 2026

Open

North York, Ontario, Canada
Hybrid
Full-time · Manager
CA$140K–CA$180K per year
7+ years

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The Manager, Data Science leads the vision and technical execution of data science and marketing science across Marketing and Product. This is a hands-on technical role spearheading marketing measurement strategy, predictive growth models, and mentoring a team.

Compensation

Base salary range: $140,000 - $180,000

Responsibilities

Define and drive the data science and marketing science vision for Marketing and Product, establishing high technical standards.
Own the end-to-end marketing measurement framework, unifying media mix modeling (MMM), incrementality/geo testing, and multi-touch attribution.
Architect, build, and deploy high-impact predictive models—including client lifetime value (LTV), cross-sell/upsell propensity, and churn/retention.
Hold all data science products to strict production criteria: ensuring business value is sized upfront and models are validated.
Maintain an active hands-on engineering presence by writing, debugging, and reviewing production Python, SQL, and dbt models.

Requirements

Bachelor’s degree in Data Science
Statistics
Mathematics
Computer Science
Economics

Skills

Python SQL media mix modeling (MMM)

Director of Growth

Manly Bands · Posted Nov 5, 2026

Open

Lindon, Utah, United States
Full-time · Manager
7+ years

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Director of Growth

Responsibilities

Own the growth strategy
Build and run the full-funnel growth plan
Own contribution margin, DTC revenue, CAC, MER, and LTV targets
Set the annual and monthly marketing budget
Judge promotions and discounts by margin

Requirements

Nice to have: influencer
Nice to have: creator
Nice to have: UGC
Nice to have: affiliate
Nice to have: referral

Skills

paid media Meta Google TikTok affiliate email SMS Klaviyo Shopify GA4

Director Paid Acquisition

Maxon · Posted Feb 5, 2026

Open

United Kingdom
Manager
$190K–$220K per year
7+ years

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Lead and scale the multi-channel performance marketing engine for Maxon’s creative software products.

Compensation

Salary Range *: 190-220k USD annually

Responsibilities

Develop and implement end-to-end user acquisition strategies across paid channels
Build and lead a high-performing team
Manage paid media budgets and forecast costs
Optimize campaigns for user growth and profitability
Capture, monitor, analyze, and report on key metrics

Requirements

Bachelor's degree or higher or equivalent relevant experience

Skills

Meta Google Ads TikTok Ads Apple Search Ads budget management campaign optimization performance analysis data infrastructure

Head of Media Strategy

Accenture · Posted Nov 3, 2026

Open

New York, New York, United States +13 more
12+ years

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Lead media strategy across the Americas for Accenture Song, driving AI‑first strategic work, building tools, and managing client relationships.

Locations (14)

New York, New York, United States
California, United States
Colorado, United States
Connecticut, United States
District of Columbia, United States

Vice President (VP) of Marketing

PadSplit · Posted Nov 4, 2026

Open

Remote
Remote
Full-time · Manager
10+ years

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Lead and scale PadSplit's full-funnel marketing engine to drive member growth and marketplace balance.

Compensation

Competitive compensation package including an equity incentive plan and company-wide bonus opportunity

Responsibilities

Own marketing strategy across awareness, consideration, engagement, and conversion
Lead paid acquisition strategy and execution across search, local bidding, paid social, display, video, and emerging channels
Build and scale organic, SEO, content, social, referral, and brand programs
Own lifecycle marketing via email, SMS, push, and in-app
Develop and execute structured marketing tests

Skills

paid acquisition search local bidding paid social display video affiliate budget management CAC

Paid Social Manager

Midnite · Posted Nov 4, 2026

Open

Remote, United Kingdom
Remote
Full-time · Mid
£55K–£55K per year
3+ years

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Own and drive Midnite’s Paid Social strategy and performance across multiple platforms, managing budgets, testing, and agency partnerships.

Compensation

Salary: £55,000 per annum

Responsibilities

Own Paid Social strategy and commercial performance across Meta, Snapchat, TikTok, Reddit and emerging platforms
Recommend and govern budget allocation, applying clear scale, hold and stop decisions based on incremental impact, CPA, FTD growth, NGR payback and cohort quality
Lead incrementality testing through geo-tests, audience holdouts and lift studies
Own creative testing, partnering with Creative and Brand to generate repeatable performance insights
Oversee and challenge agency optimisation across campaign structure, bidding, tracking and landing pages

Requirements

Nice to have: gambling
Nice to have: gaming
Nice to have: influencer marketing

Skills

Paid Social campaigns Meta Ads Manager Snapchat TikTok

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