Consultor/a Salesforce Marketing Cloud Next part of the Customer Experience unit, responsible for transforming business needs into marketing automation solutions.
Responsibilities
Participar en la configuración, desarrollo e implantación de soluciones de marketing automation en el ecosistema Salesforce, con foco en Marketing Cloud Next.
Trabajar en la segmentación y activación de audiencias, la gestión de campañas y journeys, el email marketing y la automatización de procesos.
Colaborar en la integración de sistemas, componentes y servicios, incluyendo conexiones con Salesforce CRM y otras plataformas mediante APIs.
Analizar requisitos, incidencias y necesidades funcionales para identificar causas y proponer soluciones adecuadas.
Desarrollar funcionalidades y ejecutar pruebas unitarias y validaciones para asegurar la calidad de las soluciones.
Lifecycle Marketing Specialist responsible for building, launching, testing, and improving customer communications across email, in-application and push channels.
Locations (3)
Toronto, Ontario, Canada
Leeds, England, United Kingdom
United States
Compensation
The salary range for this role based in Toronto, ON is $80,000 - $100,000 CAD.
Responsibilities
Build, QA, schedule, and deploy lifecycle campaigns across email, in-app, and push channels using approved briefs, journeys, and campaign plans
Configure and maintain automated nurture journeys, triggered communications, and recurring programs
Implement dynamic content, personalization, and business rules to improve message relevance
Set up A/B and multivariate tests across messaging, creative, timing, audience, and user experience
Senior Salesforce Marketing Cloud Developer responsible for implementing, configuring, and maintaining Marketing Cloud solutions, integrating with Salesforce and other systems, and driving digital marketing initiatives.
Responsibilities
Utilize Marketing Cloud to enhance customer-facing and internal processes, mobile connect experience, SMS campaigns, and APIs
Develop, configure, implement and data migrate Marketing Cloud and other integrations
Collaborate with cross-functional teams to design, implement, and optimize Marketing Cloud solutions
Communicate project concepts and outcomes to client project stakeholders
Design and deliver solutions in Email Studio including A/B testing
Requirements
Nice to have: Certified Marketing Cloud Consultant
Nice to have: Certified Marketing Cloud Email Specialist
A hands-on execution role focused on building and maintaining automated email journeys, managing campaign logic, supporting segmentation and personalization, and ensuring high technical quality across every deployment within Salesforce Marketing Cloud.
Responsibilities
Build, execute and maintain automated nurture campaigns that support lead engagement, trip discovery, inquiry conversion, booking consideration, re-engagement and repeat travel across the guest lifecycle.
Develop and optimize multi-step journeys in Salesforce Marketing Cloud, including audience entry criteria, segmentation, decision splits, wait steps, suppression logic, personalization rules, and exit criteria.
Translate campaign briefs and business requirements into audience strategy and campaign logic, leveraging CRM attributes, behavioral signals, guest history, trip interests, engagement data, and suppression rules.
Execute email campaigns from build through deployment, including template assembly, version management, stakeholder approvals, scheduling, targeting validation, and on-time launch execution.
Implement personalization and dynamic content using data-driven logic to deliver tailored subject lines, content modules, trip recommendations, and conditional messaging experiences across audience segments.
Experienced Salesforce Marketing Cloud (SFMC) Specialist to lead and support campaign architecture for high-growth clients, focusing on designing, building, and optimizing automated marketing funnels and lifecycle journeys.
Compensation
Competitive hourly rate based on experience.
Responsibilities
Design, test, and deploy automated multi-channel journeys (email, SMS) using Journey Builder.
Build target audiences using Contact Builder, SQL queries, and Data Extensions to deliver personalized communication.
Ensure clean, reliable data syncs between Salesforce Marketing Cloud and core CRM (Sales/Service Cloud) via Marketing Cloud Connect.
Set up dynamic email templates using Content Builder and AMPscript for custom personalization.
Monitor deliverability, campaign analytics, and conversion KPIs to recommend ongoing strategic improvements.
Requirements
Nice to have: Salesforce Marketing Cloud Email Specialist certification
Nice to have: Salesforce Marketing Cloud Administrator certification
Nice to have: Salesforce Marketing Cloud Developer certification
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