Develop and run Meta app campaign strategies for highly competitive dating products and target markets, within budget guidelines, focusing on AdConnect's performance marketing solutions.
Locations (4)
Kyiv, Ukraine
London, England, United Kingdom
Limassol, Limassol District, Cyprus
Warsaw, Mazovia, Poland
Responsibilities
Develop and run Meta app campaign strategies for highly competitive dating products and target markets, within budget guidelines
Launch, optimize, and scale App Promotion and Advantage+ app campaigns with a monthly budget of $200k+, growing toward $500k+
Analyze and optimize performance using CPI, CPA, CPC, CPM, ROAS, and ROI, keeping payback targets while scaling
Expand into new GEOs beyond the U.S. and build a working acquisition setup for each new market
Research competitors, generate insights, and present findings to stakeholders for data-driven decisions
Lead and scale Paid Social advertising strategy focusing on Meta and Reddit media investments to drive brand awareness, engaged traffic, and new customer acquisition/lifetime value.
Compensation
The base salary range for this role is $95,500 - $152,500.00. In addition, this position is eligible for 401k and a new hire and annual equity grant. C08+ positions may also be eligible for annual bonus.
Responsibilities
Own Meta/Reddit paid media performance, planning, execution, and optimization across multiple lines of business
Develop full-funnel campaign structures leveraging awareness, traffic, and conversion bidding, alongside catalog and app optimization
Optimize against core KPIs including CPA, ROAS, LTV, and incremental lift
Drive creative strategy in partnership with internal creative teams and external partners, ensuring high-volume testing velocity across studio, UGC, creator content, and performance-native formats
Leverage platform algorithmic bidding, audience expansion, and automation tools to maximize performance at scale
Requirements
Bachelor’s degree in business, marketing, or related field
Nice to have: Attribution platforms experience
Nice to have: Incrementality testing methodologies
