The Specialist, Media Operations supports the operational governance, financial integrity, technical measurement infrastructure, VIN feed coordination, and OEM co‑op compliance of AutoNation’s media ecosystem.
Responsibilities
Support media operational processes to ensure fiscal accuracy, measurement integrity, and compliance across media investments.
Maintain tagging, tracking, taxonomy, and naming convention standards across all channels and partners.
Support governance documentation, operational SOPs, and quality assurance processes.
Assist in identifying process improvements across finance, feeds, tracking, and reporting workflows.
Partner with Marketing Analytics, Digital Marketing, IT, and agency teams to ensure tracking and tagging accuracy.
Requirements
Bachelor's degree in Marketing, Advertising, Business Administration, Finance, Communications, or a related field.
The Marketing Specialist develops, implements, and optimizes client marketing activities across multiple marketing channels, with the goal of increasing the quantity and quality of leads.
Responsibilities
Manage PPC campaigns at a high-level including keyword generation, ad copy writing, landing page testing, budget management, campaign tracking, reporting, and insights & analysis
Implement successful bidding strategies and effective optimizations on PPC campaigns to hit target lead volume goals and KPIs (ex. CPC, CPA)
Analyze performance data to inform campaign decisions
Implement A/B and multi-variate tests to optimize performance
Develop innovative marketing concepts to meet marketing goals
Support marketing team members with setting up and monitoring paid campaigns, monitor paid ads performance and budgets, build on automation and AI to improve paid ads performance, develop Canonical's adtech stack.
Compensation
Your base pay will depend on various factors including your geographical location, level of experience, knowledge and skills. In addition to the benefits above, certain roles are also eligible for additional benefits and rewards including annual bonuses and sales incentives based on revenue or utilisation.
Responsibilities
Support marketing team members with setting up and monitoring paid campaigns
Monitor paid ads performance and budgets across the Marketing team
Build on automation and AI to improve paid ads performance
Develop Canonical's adtech stack to industry leading standard
The Web Analyst supports the strategy, design, implementation, and ongoing optimization of digital measurement solutions across websites and marketing programs. This role blends web analytics implementation with cross-channel reporting and analysis, helping ensure that data is collected accurately, structured appropriately, and translated into clear business insights.
Responsibilities
Support web analytics strategy, measurement planning, and implementation across websites and campaigns
Translate business and stakeholder needs into tracking requirements, tagging plans, and reporting outputs
Ensure data is collected accurately through proper tagging, implementation QA, and ongoing validation
Build and maintain reporting and visualizations across website, media, and first-party data sources
Use AI-enabled tools to improve reporting workflows, streamline analysis, and surface insights more efficiently
Requirements
Relevant bachelor’s degree or equivalent industry experience
Intern for 6 months as a Social Media Trader to assist in social media planning, campaign execution, and performance optimization for leading advertisers.
Responsibilities
Participation à l’élaboration des recommandations et conception des plans médias Social en lien avec l’expertise.
Application des briefs qui seront transmis et assurer la mise en ligne et le suivi des campagnes sur les différentes plateformes dédiées via les outils utilisés en interne.
Optimiser la performance des prestations du portefeuille clients
Analyse l’activité de la campagne et élabore la stratégie d’optimisation
Réalise la prise d’options et analyse leurs résultats
Requirements
BAC+4/5
Business school, advertising, or communication degree
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