- Plano, Texas, United States
- Full-time · Mid
- 4–6 years
Turn personalization strategy into shipped, measured growth. The Marketing, CRO Specialist – Testing and Optimization owns the audience playbook, the testing backlog, and the digital execution that make the personalization strategy mature, consistent, and provably effective across journeys.
Responsibilities
- Own and manage the audience playbook across the organization
- Build, QA, and govern audiences and segments in the CDP and personalization platform
- Partner with CRM teams to enhance and optimize enterprise audience strategies
- Partner with the Personalization & Testing Manager to translate the personalization strategy and roadmap into a prioritized, sequenced backlog of tests and personalization use cases
- Design, build, QA, and launch A/B, multivariate, and personalization campaigns across web, app, and other owned channels
Requirements
- Nice to have: Fintech
- Nice to have: Retail
- Nice to have: eCommerce
- Nice to have: Financial Services
- Nice to have: Identity/signal governance