Lead growth, retention, and reactivation strategies across all operating countries, managing CRM tools and data-driven experiments to increase user engagement and revenue.
Locations (2)
Bogotá, Colombia
Santiago de Chile, Chile
Responsibilities
Define and execute activation, retention, and reactivation plans for all countries
Own key metrics and ensure accurate analysis of activation, retention, and reactivation
Manage and configure multichannel CRM tools such as SQL, Iterable, Strapi, Firebase, AppsFlyer, and Segment
Develop and run automated communication flows and experiments
Analyze market and competitive benchmarks
Requirements
Bachelor's in Business Administration or related field
Lead strategy and execution for lifecycle and organic growth channels at KOHO, driving customer acquisition, activation, retention and contribution margin.
Compensation
The posted salary range for this role is $175,000 – $210,000 CAD / year.
Responsibilities
Own lifecycle and organic growth strategy, roadmap and targets
Lead lifecycle programs across onboarding, activation, cross‑sell, upsell, reactivation, retention and servicing
Set direction for organic acquisition across website, SEO, AI‑powered search, app store optimization and content
Apply lifecycle‑grade measurement to organic channels
Connect owned channels with paid, affiliates and product
Build Plaud's Growth engineering team from scratch, and define its strategy for onboarding, experimentation and funnel optimization across device, mobile, web, and desktop surfaces.
Responsibilities
Build Plaud's Growth engineering team from scratch, and define its strategy for onboarding, experimentation and funnel optimization across every surface users touch
Hire, lead and grow the team (full-stack, mobile and data-minded engineers), and stay hands-on in the code when it helps
Own the end-user onboarding experience, from device setup and signup through first run and activation
Build and run a high-tempo experiment program on our experimentation platform
Find and fix the biggest drop-offs in the user funnel
The Director of Marketing & Advertising Technology (MarTech + AdTech) leads the strategy, selection, integration, and optimization of the full technology ecosystem that supports ADUSA brands in their marketing, digital merchandising, and retail media efforts.
Compensation
Salary Range: $160,000 - $240,000
Responsibilities
Develop and own the combined MarTech and AdTech strategy and roadmap, ensuring technology investments directly support marketing efficiency, retail media growth, customer personalization, and monetization opportunities.
Oversee digital signage, onsite, and in-app advertising technology to enable targeted messaging, dynamic offers, and retail media revenue generation.
Integrate and govern the full MarTech and AdTech stack, ensuring seamless data flows between marketing automation, campaign analytics, customer data platforms, retail media systems, and digital merchandising tools.
Ensure AdTech platforms are fully integrated across brands to support cohesive omnichannel customer journeys and advertising activations.
Improve data accessibility and quality to enable cross-channel attribution, audience segmentation, AdTech monetization analytics, and campaign performance insights.
Requirements
Bachelor’s degree in Information Systems
Computer Science
equivalent
Nice to have: Master’s degree in relevant field of study
Senior Data Analyst II partnering with Product Leadership to own engagement metrics and drive data-informed decisions.
Compensation
The base pay range for this position is $138,000 - $153,000 however, base pay offered may vary depending on job-related knowledge, skills, and experience. Bonuses and restricted stock units may be provided as part of the compensation package, in addition to a full range of benefits.
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