Own and drive the roadmap for in-game messaging, delivering the right message to each player based on where they are in their journey, from first session through the entire lifecycle
Locations (3)
Los Angeles, California, United States
Chatsworth, California, United States
Vancouver, British Columbia, Canada
Compensation
* British Columbia (depending on location e.g. Vancouver vs. Victoria) *$114,300 - $156,200 CAD
* California (depending on location e.g. Los Angeles vs. San Francisco) *$143,800 - $217,200 USD
Responsibilities
Own and drive the roadmap for in-game messaging, delivering the right message to each player based on where they are in their journey, from first session through the entire lifecycle
Design and run experiments to measure the impact of marketing, messaging, and rewards
Work with marketing teams to define and optimize the player lifecycle, from top of funnel content to the in-game experience
Evolve Apex’s in-game inbox and messaging surfaces, including targeting, prioritization, frequency capping and deep linking
Partner with EA's web and commerce teams to improve the product offering and customer journey for the Apex web store
CRM Automation Specialist responsible for building, scheduling, and maintaining automated communication journeys, bonus configurations, and reporting for a casino resort.
Responsibilities
Build, schedule and maintain automated journeys for welcome, first deposit, reactivation, churn prevention, win back and VIP
Own segmentation, trigger logic, send windows, frequency capping and suppression lists, plus copy, personalization and QA before every launch
Monitor deliverability, bounce and opt out handling, and SMS and Viber template approvals
Configure deposit match, free spins, cashback, reload, tournaments and VIP rewards, including eligibility, wagering, max bet and max win caps, game type, validity and expiry
Automate recurring promotions, test end to end in staging before go live, and keep a versioned configuration log
Responsible for accurate execution and support of digital advertising campaigns across programmatic, direct, and social media platforms.
Responsibilities
Execute end-to-end campaign setup, including trafficking creatives, assigning placements, and configuring campaign settings across ad servers and DSPs.
Support media execution across platforms such as Google Ad Manager, DV360, The Trade Desk, and social platforms (Meta, Pinterest, etc.).
Implement audience targeting, creative rotations, frequency caps, and tracking tags accurately and in a timely manner.
Perform detailed QA checks on trafficking documents, tags, creative assets, and placements to ensure error-free campaign launches.
Utilize problem-solving skills to identify and resolve issues related to tag mismatches, creative specifications, and delivery or tracking discrepancies.
Requirements
Bachelor's degree in Marketing, Advertising, Economics, Communications, or a related technical field
Lead enterprise contact strategy and engagement orchestration across multiple channels and markets, ensuring compliance and optimizing member experience.
Compensation
Annualized Salary Range: $180,000 - $292,500
Responsibilities
Own enterprise contact strategy across all channels
Define communication strategy and channel selection logic
Govern frequency capping, suppression rules, sequencing
Enforce compliance with HIPAA, TCPA, CAN-SPAM, CMS guidelines
Senior Product Manager - Lifecycle & Growth (Apex Legends)NewElectronic Arts · Los Angeles, US+2 more