ABM and Outbound Marketing Specialist
peoplepartnersbpo · Posted Sep 30, 2026
- Remote, Philippines
- Remote
- Full-time · Mid
- 5+ years
Own targeted B2B outbound and Account-Based Marketing (ABM) campaigns designed to identify high-fit accounts, reach the right decision-makers, and turn meaningful digital conversations into genuine Sales opportunities.
Responsibilities
- Develop and execute B2B outbound and ABM strategies based on agreed ICPs, industries, markets, personas, and named accounts.
- Research, segment, prioritize, and engage high-fit accounts and decision-makers.
- Manage email outreach and LinkedIn social selling, including personalized outreach and follow-ups.
- Progress digital conversations through qualification and nurture toward appointments or qualified Sales handoffs.
- Build and optimize outbound sequences, workflows, automations, and campaign plays.
Requirements
- Nice to have: Apollo
- Nice to have: Outreach
- Nice to have: Salesloft
- Nice to have: HubSpot Sequences
- Nice to have: Lemlist