The Marketing Generalist II will support the development of integrated marketing plans and drive day-to-day execution with a focus on English Canada, including digital activations, brand paid media, and seasonal planning.
$70,000 – $80,000 annually
- Drive the execution of digital focused, integrated plans to increase brand awareness, consideration, and conversion.
- Participate in the seasonal go-to-market process with sales and marketing teams.
- Work with sales and retail marketing to build relationships with key account partners and create digitally focused marketing executions.
- Ensure Columbia brand image and message are consistent with corporate directives.
- Support Paid Media planning and execution across social, digital, video, streaming, broadcast, and OOH.
- Bachelor’s degree in business, marketing, social media, communications, or related field
- Nice to have: French
- Nice to have: outdoor industry knowledge