Lead strategic market expansion for Philips Ultrasound, identifying new markets, building business cases, and driving commercial execution.
Compensation
Total Target Earnings is composed of base salary + target incentive. At 85% to 120% performance achievement, the Target Earning potential is $258,500 to $297,000 annually, plus company fleet/car.
Responsibilities
Identify and evaluate attractive markets, customer segments, care settings, and use cases using market research, customer insights, competitive analysis, and business data.
Build compelling, evidence-based business cases outlining market opportunity, investment requirements, risks, expected returns, and scalability.
Develop market-entry and expansion strategies, including target customers, value propositions, routes to market, pricing, and resource requirements.
Translate strategy into actionable commercial plans with clear milestones, ownership, pipeline targets, and performance measures.
Partner with sales and cross-functional teams to prioritize accounts, shape differentiated offerings, build pipeline, and convert early opportunities into repeatable growth.
Requirements
Bachelor’s degree in Business, Marketing, Healthcare, or a related field; an advanced degree is preferred.
The role is responsible for pre-launch market preparation, project promotion, and team management in the assigned region. Key responsibilities include customer profiling, non-branded market development, COE construction, and access preparation. After product launch and official promotion, the role will transition into the sales team.
Responsibilities
Manage daily operations of the regional pre-launch team, including task allocation, performance coaching, and resource coordination.
Translate business goals into pre-launch roadmaps, milestones, and action plans.
Identify, segment, and update maps of key medical institutions, departments, and stakeholders for customer profiling.
Analyze customer organizational structures, disease management capabilities, patient pathways, and infusion service processes.
Plan and co-coordinate non-branded market development and COE projects focusing on disease management and infusion services.
The role focuses on executing pre-launch preparations in the assigned region, including customer profiling, non-branded market development, COE construction, and market access preparation support. The role transitions to a frontline sales position after the product launch.
Responsibilities
Establish and update maps of key medical institutions, departments, and stakeholders to create accurate customer profiles.
Collect and organize information on customer organizational structures, disease management capabilities, patient pathways, infusion services, and collaboration needs.
Assess customer needs, identify information gaps, and update project priorities and launch milestones.
Execute non-branded market development and COE projects focusing on disease management, clinical pathways, and infusion service capabilities.
Build compliant and professional relationships with clinical, nursing, pharmacy, and infusion centers.
The role focuses on executing pre-launch preparations in the assigned region, including customer profiling, non-branded market development, and COE construction. The role transitions into a front-line sales position after product launch and formal organizational transition.
Responsibilities
Establish and update maps of key medical institutions, departments, and stakeholders to create accurate customer profiles.
Collect and organize factual information on customer organizational structures, decision-making capabilities, disease management capabilities, and patient pathways.
Complete customer needs assessment, gap analysis, and readiness reviews to update project priorities and launch milestones.
Execute approved non-branded market development and COE projects focusing on disease management, treatment pathways, and infusion service capabilities.
Build compliant and professional working relationships with clinical, nursing, pharmacy, and infusion center teams.
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