Develop and run Meta app campaign strategies for highly competitive dating products and target markets, within budget guidelines, focusing on AdConnect's performance marketing solutions.
Locations (4)
Kyiv, Ukraine
London, England, United Kingdom
Limassol, Limassol District, Cyprus
Warsaw, Mazovia, Poland
Responsibilities
Develop and run Meta app campaign strategies for highly competitive dating products and target markets, within budget guidelines
Launch, optimize, and scale App Promotion and Advantage+ app campaigns with a monthly budget of $200k+, growing toward $500k+
Analyze and optimize performance using CPI, CPA, CPC, CPM, ROAS, and ROI, keeping payback targets while scaling
Expand into new GEOs beyond the U.S. and build a working acquisition setup for each new market
Research competitors, generate insights, and present findings to stakeholders for data-driven decisions
