Build and grow Carousell Home renovation channels on Instagram, TikTok and Xiaohongshu, creating and publishing short‑form video and social content to engage Singapore homeowners.
Responsibilities
Build and own dedicated Carousell Home renovation channels on Instagram and TikTok
Plan and run the content calendar, publishing daily across IG Stories, posts, Reels and TikTok
Produce content end to end: find and screen homeowners and merchants to feature, brief them, plan storylines and storyboards, then film, edit and publish
Go on site with contractors and interior design firms to capture project photos and videos
Manage the community by replying to comments, DMs and tags
Lead and grow the FLX Loyalty Program, overseeing CRM and lifecycle channels, and managing owned channels across email, SMS, push, and third‑party platforms.
Compensation
The annual base salary range is $200000 - $220000. This range represents the anticipated low and high end of the salary for this position. This role is also eligible to receive short term incentives that align with individual and company performance.
Responsibilities
Build and expand the value proposition of FLX to become a best‑in‑class loyalty program
Scale the program with key acquisition levers and strategies
Integrate existing offer and CRM touchpoints to create a lifecycle based approach
Lead the holistic customer communication strategy to drive growth and sales
Oversee CRM and lifecycle marketing programs, inclusive of owned media calendar, email and push marketing programs and strategies
Lead product ownership and delivery for mobile communication capabilities, including push notifications, within American Express’s Enterprise Communications & MarTech organization.
Responsibilities
Drive development and evolution of push notification and other mobile communication capabilities
Translate business objectives into clear product requirements and prioritized backlogs
Own end-to-end product delivery from discovery to launch
Lead technical direction for mobile experiences within the Promos domain, owning architecture, strategy, and cross‑team collaboration on a shared React Native platform.
Responsibilities
Own the mobile technical direction for the assigned product domain
Partner with Principal and Staff Engineers and shared capability teams
Guide architecture evolution and modernization
Lead major restructuring work through iterative delivery
Build responsive and reliable promotional experiences across mobile and web
Strategic, data-driven marketing leader to own Lifecycle Marketing and lead the Lifecycle Marketing team for patient and provider audiences across the entire lifecycle via email, SMS, and push notifications.
Compensation
Full transparency of pay ranges regardless of where you live in the United States
Responsibilities
Own the lifecycle marketing strategy for patient and provider audiences
Launch new programs within lifecycle marketing and test around all elements of lifecycle
Coordinate with core product, strategy & operations teams, growth product, and engineering teams
Collaborate across the marketing team to tell the brand story and ensure coherent experience
Manage marketing budgets, forecast ROI, and drive improvements in business unit economics (CAC, LTV, churn reduction)
Requirements
Nice to have: Experience building a lifecycle function (1 -> 100)
Nice to have: High-frequency services business experience
Nice to have: Email/SMS/push governance
Nice to have: Fast-paced mid/later stage startup experience
Nice to have: Experience in regulated industries (Healthcare, FinTech)
Մարքեթինգային վաճառքի արշավների մասնագետID Bank · Yerevan, Armenia
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Director of Lifecycle MarketingRula · Remote, US