- Київ, Ukraine
- Hybrid
- Full-time · Manager
- 5+ years
Lead the development and execution of an omnichannel marketing strategy for E-ZOO, driving brand growth and customer engagement across online and offline channels.
Responsibilities
- Develop and implement a unified omnichannel marketing strategy, setting annual and quarterly plans, budgets, activity calendars, and KPI systems
- Build brand positioning, value proposition, visual identity, tone of voice, and communication principles across all channels
- Increase guest traffic, brand awareness, engagement, and loyalty in both offline stores and online channels
- Plan and coordinate integrated marketing campaigns, promotions, seasonal offers, PR, partnership projects, events, and brand activations
- Create marketing analytics and reporting systems, defining KPIs, building dashboards, and evaluating channel and campaign effectiveness (ROMI/ROI)